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Post by account_disabled on Dec 12, 2023 22:39:26 GMT -8
This way we can always send the most relevant messages to our recipients. stores with large amounts of user data. In our e-commerce activities we collect data not only on the behavior of users on the website but also on the products they add to their shopping carts and their purchase history. Specialized e-commerce activities For example lets say you run an e-commerce store that sells shoes. A year ago a user purchased hand shoes for a newborn boy on your companys website. This gives us information like this: Our client had a baby a Email Marketing List year ago so he is now one year old. The marketing automation platform will update this data and will prepare a dedicated campaign for such users with a message containing information about shoes for a one-year-old child. In this way users can receive offers that suit their needs which from an e-commerce store perspective increases the likelihood that the user will perform the specific action we want i.e. make a purchase. Personalization is one of the biggest advantages of marketing automation tools. Ratings provide an excellent opportunity for personalized communication. Regular customers should receive a different message than customers who are just beginning to interact with the brand. Additionally dynamic content allows you to use user data for personalization. This type of treatment significantly improves the conversion rate of hand marketing campaigns. Marketing automation tools allow for personalization on three different levels: time content and reach channels. In other words we.
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