Post by wekeve7933 on Dec 5, 2023 1:31:08 GMT -8
The digital world is set to change. Brands will no longer be able to target consumers and connect with them online with the same freedom as soon as the new general regulation of the European Union, the General Data Protection Regulation (GDPR), comes into force next May...
New research reveals that two thirds (67%) of UK consumers are concerned about how brands use their personal information , name, email address, physical address, marital status.
The same proportion of consumers (66%) are concerned about the Telegram Number security of their personal data and the risk of compromise through new connected gadgets , watches, sports activity trackers and home devices such as the Amazon intelligent voice assistant Echo.
As consumers demand a more personalized online experience, these statistics are a concern for brands that rely on customer insights to tailor their services. Brands must also regain the trust of online buyers in the context of the GDPR which calls for the establishment of a procedure allowing the consumer to give or not their consent.
Companies are wondering how and why they need to change their data collection and management methods to comply with privacy obligations, but one thing is clear: consumers will now be able to say "no" when targeted by advertising campaigns. marketing that does not interest him . And above all, companies will have to take his decision into account.
But then, when does a yes really mean yes?
This is a serious question for brands to think about. They should listen to their customers when they say enough is enough. But they still need to run their business and we know that data is marketers' most valuable asset in the digital age.
With the obligation to obtain consumer consent for each use of their data under the GDPR and grant them the right, unconditionally, to withdraw their consent, brands must think and act intelligently in order to avoid the exodus massive number of their customers and prospects.
It's about no longer seeing people as numbers but as individuals, each with their own digital identity . By providing the means to identify visitors to a site upon entry, during registration, marketers will be able to associate demographic and behavioral data and information on their interests with the identity of each user. .
But what's really worth it is continually asking contextual questions to optimize the user journey, using the so-called progressive identity approach. Online shopping sites, for example, give buyers the opportunity to continually populate a profile with data such as dress size, favorite designers and colors, and they have the choice to only share data points that they think they will get the most added value in return. Users also know where to go to update or change their permissions, thus maintaining full control over customization.
Above all, brands need to know how to define and manage consent when GDPR comes into force, to achieve compliance, but also to build trust and optimize relationships at a time when reputation is well and truly online.
To do this, businesses must fully understand what “consent” means. The GDPR sets strong requirements for consent , so the consumer will have fine control over the conditions under which companies will use their data. Consensus data helps businesses build trust and improve their reputation.
New research reveals that two thirds (67%) of UK consumers are concerned about how brands use their personal information , name, email address, physical address, marital status.
The same proportion of consumers (66%) are concerned about the Telegram Number security of their personal data and the risk of compromise through new connected gadgets , watches, sports activity trackers and home devices such as the Amazon intelligent voice assistant Echo.
As consumers demand a more personalized online experience, these statistics are a concern for brands that rely on customer insights to tailor their services. Brands must also regain the trust of online buyers in the context of the GDPR which calls for the establishment of a procedure allowing the consumer to give or not their consent.
Companies are wondering how and why they need to change their data collection and management methods to comply with privacy obligations, but one thing is clear: consumers will now be able to say "no" when targeted by advertising campaigns. marketing that does not interest him . And above all, companies will have to take his decision into account.
But then, when does a yes really mean yes?
This is a serious question for brands to think about. They should listen to their customers when they say enough is enough. But they still need to run their business and we know that data is marketers' most valuable asset in the digital age.
With the obligation to obtain consumer consent for each use of their data under the GDPR and grant them the right, unconditionally, to withdraw their consent, brands must think and act intelligently in order to avoid the exodus massive number of their customers and prospects.
It's about no longer seeing people as numbers but as individuals, each with their own digital identity . By providing the means to identify visitors to a site upon entry, during registration, marketers will be able to associate demographic and behavioral data and information on their interests with the identity of each user. .
But what's really worth it is continually asking contextual questions to optimize the user journey, using the so-called progressive identity approach. Online shopping sites, for example, give buyers the opportunity to continually populate a profile with data such as dress size, favorite designers and colors, and they have the choice to only share data points that they think they will get the most added value in return. Users also know where to go to update or change their permissions, thus maintaining full control over customization.
Above all, brands need to know how to define and manage consent when GDPR comes into force, to achieve compliance, but also to build trust and optimize relationships at a time when reputation is well and truly online.
To do this, businesses must fully understand what “consent” means. The GDPR sets strong requirements for consent , so the consumer will have fine control over the conditions under which companies will use their data. Consensus data helps businesses build trust and improve their reputation.